We reached a very special milestone on 14 November 2015 when the World Fair Trade Organisation certified us as compliant with the Global Standard for Fair Trade Organisation, and as a Guaranteed Fair Trade Organisation. 

Being certified as a Guaranteed Fair Trade Organisation is the highest level of membership status possible within the World Fair Trade Organisation (WFTO).

This unique and sought-after label enables consumers to easily identify and purchase products that truly adhere to the 10 principles of Fair Trade.

The robust and credible Guarantee System behind this label means that we underwent the most thorough assessment and review process and are continuously monitored to ensure that our products are produced and traded according to ethical and Fair Trade standards. 

While we have always been committed to being an ethically responsible producer of quality handcraft in Africa (and internationally) and endeavoured to trade fairly and create a very positive and empowering work environment, it is an incredibly great honour for us to be officially recognised for these efforts.  

The 10 Principles of Fair Trade


1. Creating Opportunities for Economically Disadvantaged Producers

Poverty reduction through trade forms a key part of the organisation’s aims.

2. Transparency and Accountability

The organisation is transparent in its management and commercial relations. It is accountable to all its stakeholders and respects the sensitivity and confidentiality of commercial information supplied. The communication channels are good and open at all levels of the supply chain. 

3. Fair Trading Practices

The organisation trades with concern for the social, economic and environmental well-being of marginalized small producers and does not maximize profit at their expense. 

4. Payment of a Fair Price

A fair price is one that has been mutually agreed by all through dialogue and participation, which provides fair pay to the producers and can also be sustained by the market. 

5. Ensuring no Child LaboUr OR Forced LaboUr

The organisation adheres to the UN Convention on the Rights of the Child, and national / local law on the employment of children. 

6. Commitment to Non Discrimination, Gender Equity and Women’s Economic Empowerment, and Freedom of Association

The organisation does not discriminate in hiring, remuneration, access to training, promotion, termination or retirement based on race, caste, national origin, religion, disability, gender, sexual orientation, union membership, political affiliation, HIV/Aids status or age. 

7. Ensuring Good Working Conditions

The organisation provides a safe and healthy working environment for employees and / or members. It complies, at a minimum, with national and local laws and ILO conventions on health and safety. 

8. Providing Capacity Building

The organisation seeks to increase positive developmental impacts for small, marginalized producers through Fair Trade. 

9. Promoting Fair Trade

The organisation raises awareness of the aim of Fair Trade and of the need for greater justice in world trade through Fair Trade. Honest advertising and marketing techniques are always used. 

10. Respect for the Environment

Organisations which produce Fair Trade products maximise the use of raw materials from sustainably managed sources in their ranges, buying locally when possible.  


Visit the World Fair Trade Organisation's website for more information.