Kapula is as a Guaranteed Fair Trade Organization

We are very excited to announce that we have just been certified as compliant with the global Standard for Fair Trade Organization, and have been registered at the World Fair Trade Organization (WFTO) as a Guaranteed Fair Trade Organization.

We are honoured to be certified as a Fair Trader, and look forward to being an advocate of this noble organization henceforth.


We have always been committed to being a leading, ethically responsible producer of quality handcraft in Africa and the world. As part of our daily operations, we embrace the principles of the World Fair Trade Organisation. Kapula is committed to improving the livelihoods of especially the disadvantaged people within our reach through equitable trade practices, fair employment, public accountability, progressive management and the promotion of social justice. We strive to create conditions that are safe, encourage personal growth and development, and respect cultural identity. We believe the world can be a better place for all and therefore observe a code of transparency in co-operation with others who pursue this endeavour. This is the very foundation upon which Kapula – The Warm Art of Africa is built.



Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securingthe rights of, marginalized producers and workers – especially in the South.



Principle One: Creating Opportunities for Economically Disadvantaged Producers

Poverty reduction through trade forms a key part of the organization’s aims. 

Principle Two: Transparency and Accountability

The organization is transparent in its management and commercial relations. It is accountable to all its stakeholders and respects the sensitivity and confidentiality of commercial information supplied. The communication channels are good and open at all levels of the supply chain.

Principle Three: Fair Trading Practices

The organization trades with concern for the social, economic and environmental well-being of marginalized small producers and does not maximize profit at their expense. 

Principle Four:  Payment of a Fair Price

A fair price is one that has been mutually agreed by all through dialogue and participation, which provides fair pay to the producers and can also be sustained by the market. 

Principle Five:  Ensuring no Child Labor and Forced Labor

The organization adheres to the UN Convention on the Rights of the Child, and national / local law on the employment of children. 

Principle Six:  Commitment to Non Discrimination, Gender Equity and Women’s Economic Empowerment, and Freedom of Association

The organization does not discriminate in hiring, remuneration, access to training, promotion, termination or retirement based on race, caste, national origin, religion, disability, gender, sexual orientation, union membership, political affiliation, HIV/Aids status or age.

Principle Seven:  Ensuring Good Working Conditions

The organization provides a safe and healthy working environment for employees and / or members. It complies, at a minimum, with national and local laws and ILO conventions on health and safety.

Principle Eight:  Providing Capacity Building

The organization seeks to increase positive developmental impacts for small, marginalized producers through Fair Trade.

Principle Nine:  Promoting Fair Trade

The organization raises awareness of the aim of Fair Trade and of the need for greater justice in world trade through Fair Trade. Honest advertising and marketing techniques are always used.

Principle Ten: Respect for the Environment

Organizations which produce Fair Trade products maximize the use of raw materials from sustainably managed sources in their ranges, buying locally when possible. 


Read more on the World Fair Trade Organisation website.